Team


HOTEL FLAG

ph Premiere Resort-Residences Orlando
As the essence of all things entertainment, the Planet Hollywood® Hotels brand has revolutionized the luxury hotel market with unique accommodations for the glamorous lifestyle.

“Fame” has its own energy and power, but it’s a phenomenon that takes two. It requires the celebrated and the audience. The fan base is every bit as important as the celebrities themselves. It is for both these groups that we’ve built this hotel. Fame now draws crowds as much as shows, spectacles or even dining. People hear and read about how their favorite personalities from the worlds of film, sports, music, fine arts, politics and pop are enjoying themselves right along with everyone else; and it makes people everywhere want to come to the party. Planet Hollywood gets it like no other place. And so do all who work here. When guests come through our front doors, no matter which side of the velvet rope they stand on, they’ll know they’re in The House That Fame Built. We are fueling the engine of contemporary culture. Let there be amazed faces everywhere we look. Let there be thrilled travelers from all over the world in the front of our house. And let us keep it all running strong. We are Planet Hollywood®, and we say, “Let there be fame!”

 


DEVELOPER

Azzurra Development, LLC (New York, Miami, Orlando)
Azzurra Development, LLC, is the developer of ph Premiere and a number of other luxury hotels and resorts around the world. Led by founder and CEO Lorenzo Fragalá, Azzurra’s development team has more than a century of combined experience creating successful commercial and residential developments of the highest quality design and construction. Mr. Fragalá relies on his keen intuition and insight honed over decades of living and working around the globe to identify strong real estate markets and unique development opportunities. Azzurra maintains offices in New York, Miami and Orlando.

 


EXCLUSIVE SALES AND MARKETING

Fortune Development Sales (Miami, Orlando)
Founded by Edgardo Defortuna, Fortune International Group has raised the bar in high-end real estate throughout South Florida since 1983. In its brokerage division, Fortune boasts more than 1,000 realtors and 14 offices from Key Biscayne to Weston to Orlando, and numerous international affiliates. In addition, Fortune Development Sales is the premier exclusive, on-site sales representative for third-party development projects in South Florida, having represented some of the region’s most successful projects with thousands of sales to date. The name Fortune is synonymous with excellence and an unwavering commitment to quality and customer service in the world of luxury real estate.

 


ARCHITECT

Arquitectonica (Miami)
Based in Miami with offices around the globe, Arquitectonica is a major presence on the world architectural stage. Founded in 1977 by Bernardo Fort-Brescia and Laurinda Spear, the firm has designed projects in 54 countries on five continents, including Miami’s American Airlines Arena, New York’s Westin Times Square, Microsoft’s Europe Headquarters in Paris and the Mandarin Oriental Hotel in Shanghai. Arquitectonica has received hundreds of design awards, including the AIA Test of Time Award, and its groundbreaking work has been the subject of exhibitions at numerous museums and institutions.


INTERIOR DESIGN

Meyer Davis Studio Inc. (New York)
Meyer Davis Studio Inc., founded in 1999 by Will Meyer and Gray Davis, is a globally recognized New York-based boutique design firm specializing in residential, hospitality, retail and workplace environments. The firm has completed more than 150 projects to date in the United States and abroad. Their innovative work can be seen in South Florida at 1 Hotel and Homes South Beach and Auberge Beach Residences and Spa in Fort Lauderdale. The firm has also designed a number of New York hotel and restaurant projects such as The Nolitan, Paramount, The Wayfarer and Regency Bar & Grill.